Gary Vee's $1.80 Strategy: A Simple Formula for Massive Growth

Gary Vaynerchuk

Gary Vaynerchuk is never short on big ideas, but when it comes to social media growth, few are as practical—and surprisingly doable—as his $1.80 Strategy.

The concept is simple: leave your "two cents" on 90 posts every day. Do that consistently; you'll build your brand, boost visibility, and foster genuine connections in your space. It's not about buying followers. It's about showing up, offering value, and becoming part of the conversation.

Here's a breakdown of how it works—and why it works.

What Is the Gary Vee $1.80 Strategy?

It's classic Gary Vee: hustle meets heart.

The $1.80 Strategy = 90 comments per day × $0.02 of insight = $1.80

Your mission: engage meaningfully with 90 social posts every single day.

Not with emojis. Not with "love this."

We're talking about thoughtful, real comments that show you read the post, care about the creator, and have something worthwhile to add.

Why It Works

This strategy taps into the most overlooked growth hack in social media: consistency + community.

When you show up on 90 different posts a day, especially in your niche, you:

• Increase your visibility: More people see your name, brand, or profile.

• Build relationships: Regular, meaningful engagement builds trust.

• Establish your voice: You position yourself as someone worth following, not just broadcasting.

In short, it turns you from a lurker into a leader.

The Benefits of Consistent Engagement

Think of Gary Vee's $1.80 Strategy as your social media workout. It may not feel glamorous, but the results compound.

Here's what you gain:

• Network Growth – You become a familiar face across your industry.

• Brand Awareness – People start associating your name with thoughtful insight.

• Audience Insights – You see what your audience posts, asks, and cares about.

It's like market research, brand building, and community development rolled into one.

How to Implement the $1.80 Strategy

You don't need a big team, fancy software, or a marketing degree. Just follow these three steps:

1. Identify 10 relevant hashtags or topics in your niche. These should reflect your industry, audience, or community.

2. Find 9 posts under each hashtag. These could be from creators, peers, influencers, or potential customers.

3. Leave thoughtful, valuable comments. Not spam. Not "love this." Real feedback. Ask a question. Add a take. Start a conversation.

Pro tip: Don't copy/paste. That's the opposite of value.

Tips for Success

Doing this daily might sound like a lot, but treat it like a discipline. Here's how to make it sustainable:

• Be genuine. Add actual value—not fluff.

• Be consistent. If 90 feels like too much, start with 30 and build up.

• Track your engagement. Are people replying? Following back? Mentioning you?

You'll start to see patterns—and progress.

Real-World Impact

Plenty of creators and entrepreneurs swear by Gary Vee's $1.80 Strategy. Some have doubled their audience in months. Others have landed clients, collaborations, and new opportunities—just by showing up with intention daily.

It works because it's not about gaming the algorithm. It's about showing up for people.

And people remember that.

Ready to Try It?

You don't need to go viral. You need to be visible—and valuable.

Start today. Comment thoughtfully. Join the conversation.

Watch what happens when your name starts popping up all over your niche—in the right way.

It's not about followers. It's about showing up like a leader.

Want help building a content strategy that works alongside the $1.80 Strategy?

At Pixel Barry Marketing, we help people and brands create bold, thoughtful content that actually connects.