How to Pick an Email Sending Platform in 2025

Choosing the right email platform isn’t just about sending newsletters—it’s about finding a tool that fits your goals, workflow, and audience. With dozens of options out there, it’s easy to feel overwhelmed. But don’t worry—this post shows how to pick an email sending platform in 2025 and spotlights five options that make sense.

Whether you’re running a business, building a personal brand, or launching a side project, the right email tool can save you time, increase engagement, and boost your revenue.

How to Pick an Email Sending Platform in 2025

Before you jump into any platform, consider a few key factors:

• Ease of use – Is the UI clean and intuitive?

• Automation features – Can you build workflows or sequences easily?

• Audience segmentation – How well can you group and target subscribers?

• Integrations – Does it connect with your website, store, or CRM?

• Pricing scalability – Does it grow with your list or business?

Now, let’s look at five platforms that check these boxes.

1. Klaviyo – Best for eCommerce Email Automation

Klaviyo is a go-to for online stores in 2025. It integrates deeply with Shopify, WooCommerce, and BigCommerce. Features like predictive analytics, abandoned cart flows, and product recommendations make it a smart pick for businesses serious about email ROI.

Best for: eCommerce brands, DTC stores

Standout feature: Visual flow builder with pre-built revenue-driving templates

2. Mailchimp – Most Reliable All-Around Tool

Still going strong, Mailchimp offers a solid mix of ease-of-use and functionality. Its free tier is generous and supports everything from newsletters to simple automations. Great for freelancers, consultants, and small businesses just starting out.

Best for: Small businesses, startups

Standout feature: Drag-and-drop email builder with A/B testing

3. Kit (Formerly ConvertKit) – Top Pick for Creators

If you’re a content creator—YouTuber, blogger, podcaster—Kit (new name, same focus) is made for you. It simplifies list segmentation and automations while focusing on personal connection over complex data.

Best for: Creators and solopreneurs

Standout feature: Creator-friendly tagging and email sequences

4. Beehiiv – Built for Newsletter Growth

Beehiiv is newsletter-first. If your main content output is a newsletter, this one is tailor-made for you. Created by former Morning Brew folks, Beehiiv nails the growth tools like built-in referrals and monetization options.

Best for: Newsletter writers, media startups

Standout feature: Viral growth features + built-in referral system

5. MailerLite – Clean, Lightweight, and Affordable

MailerLite may not have the flashiest branding, but it wins big on simplicity. With a straightforward interface, powerful automation, and great templates, it’s perfect for small teams that want solid performance without the bloat.

Best for: Coaches, agencies, nonprofit teams

Standout feature: High-quality features at an affordable price point

Choosing the Right Email Tool

Picking the correct email sending platform in 2025 comes down to knowing your goals. Are you selling products? Building a personal brand? Sharing insights via newsletter?

Each tool offers a unique angle, and there’s no one-size-fits-all answer. But if you’ve made it this far, you’re on the right path.

Take a look at the free trials, poke around the dashboards, and choose the one that feels right for your workflow.

The right tool = better emails.

Want help picking the best one for you? Click here to get in touch.

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FAQ:

Q: What is the best email platform for eCommerce in 2025?

A: Klaviyo stands out for its deep eCommerce integrations and automation tools.

Q: Which email platforms are best for creators?

A: Kit (formerly ConvertKit) and Beehiiv are both great for creators and newsletter writers.

Q: What’s the simplest email platform to get started with?

A: MailerLite offers a clean interface, intuitive builder, and powerful features—even on the free plan.

Q: Which email platform is best for sending newsletters in 2025?

A: Beehiiv is purpose-built for newsletters and includes built-in referral tools and monetization features.

Q: Is Mailchimp still a good option in 2025?

A: Yes, Mailchimp is still reliable, especially for small businesses and those looking for an all-in-one tool.

Q: What’s the most affordable email platform in 2025?

A: MailerLite offers one of the most generous free plans and competitively priced paid tiers.

Q: Can I switch email platforms if I change my mind later?

A: Yes, most platforms support easy migration of contacts and templates—just be prepared to reconfigure automations.